Listening

Computer enthusiast website ars technica featured a story recently about the huge success that Valve has had with PC gaming and the Steam digital software distribution platform. Their secret: LISTENING TO CUSTOMERS AND KEEPING THEM CONNECTED. Read on for some quotes from the story:

A lot of what we've experienced in some ways could be called unexpected, but in a good way," Holtman continues. "If you ask me to predict what's going to happen in two years, where Steam will be, I could try, but I'd probably be wrong...Part of what we've learned about that is you have to keep listening to your customers and you have to keep listening to developers, because we're in both businesses: making games for customers and making services for developers.

It really pays to listen.

Could this same model be applied to the DoD's military medical system? Is feedback from healthcare professionals and patients really sought after and acted upon? Are requests from healthcare professionals and patients unreasonable? Could the military medical system be restructured in such a way to more empower healthcare professionals and patients at the clinic and deckplate levels?